top of page

Why Location Is the Most Important Investment Decision You Will Make

The location (city) where you invest is your most important investment decision, not the properties themselves.

The goal of real estate investing is financial independence. But financial independence isn’t just replacing your current income. It’s about having the necessary funds to maintain your present lifestyle throughout your lifetime.


This requires a rental income that meets these requirements:


Rent outpaces inflation: No matter how many properties you own, if their rents do not outpace inflation, your actual income will decline every month.

Income you will not outlive: The income must continue throughout your life.

Minimize total capital required: Generating sufficient monthly income will require multiple properties. You need to be able to grow your portfolio with the least amount of capital.

Maximize net income: Every dollar you lose to taxes and insurance is a dollar less for you to live on, so low operating costs are essential.

So what is necessary to achieve each of these? Here’s a look at each. (Spoiler alert: Meeting these requirements depends on the city where you invest.)


Rent Outpaces Inflation

Rents and prices are driven by supply and demand. Population growth increases demand for housing. For rents to rise fast enough to outpace inflation, the city must have significant, sustained population growth.


Income You Will Not Outlive

For your properties to continue generating rent throughout your life, your tenants must remain employed.


The problem is that nongovernment jobs are not permanent. The average company lasts about 10 years. Even an S&P 500 company only has an average life of 18 years and falling.


This means every nongovernment job your tenants have today will likely be gone in 10 to 15 years. The only way for your tenants to continue paying the rent is if companies set up new operations in the city, creating similar-paying replacement jobs requiring similar skills.


However, companies can set up operations anywhere. And some locations are more desirable than others.


In general, companies will not set up operations in cities with:


High level of crime: Companies are unlikely to choose any location with a high level of crime for new operations because of safety issues.

High operating costs: It isn’t easy to be competitive with high operating costs, so companies will choose another city if taxes or insurance are high.

Declining population: A declining or static population is an indicator of a city in decline. Few companies will consider investing in a declining city when there are so many better alternatives.

Too small to be economically viable: Companies need access to a national airport and major highways, which are only available in larger cities. They also often need a sizeable local labor/talent pool. Generally, companies will choose metros with a population greater than 1 million.

So to ensure that there will always be jobs for your tenants (and that you can continue to collect rent), choose a city that attracts businesses.


Minimize Total Capital Required

Owning multiple properties is necessary to earn a sufficient income. The total capital needed to buy multiple properties depends on the appreciation rate, not the property prices.


In cities where property prices are low, housing demand has remained stagnant for a prolonged period. This is typically due to a declining or static population. In such cities, you can’t take advantage of the most cost-effective strategy for expanding your portfolio: cash-out refinancing.


With consistent, rapid appreciation, you can refinance your existing properties every few years, obtaining the funds to purchase additional properties and minimizing the need for additional capital from your savings.


Without rapid appreciation, every investment dollar must come from your savings. Therefore, buying low-cost properties is the most expensive way to achieve financial freedom.


Maximize Net Income

It’s not about how much you gross but how much you keep. When choosing an investment city, consider all significant recurring costs. Property taxes and insurance are typically the two biggest recurring costs.


13 views0 comments

Recent Posts

See All


bottom of page