If you're thinking about diving into the Florida Airbnb market, congratulations! You're about to enter a state where tourists arrive in droves, armed with sunscreen and wallets ready to spend.
But before rushing into property purchases, let's take a moment to evaluate which markets could either leave you sunburnt or sitting comfortably in the shade.
1. Kissimmee: Orlando’s Affordable Neighbor
Kissimmee offers incredible value for real estate investors—affordable properties located just a short drive from Orlando’s bustling theme parks. While Orlando may get all the attention, savvy investors know Kissimmee is where the real profits are made.
Average Daily Rate (ADR): $330
Occupancy Rate: 59%
Annual Revenue: $71,065
Affordable Property Values
Kissimmee is a treasure trove of hidden gems, with home prices far lower than Orlando’s, yet still close enough to attract tourists looking for a bargain. The key is working with a real estate agent who understands the local market and can help you identify lucrative deals.
Consistent High Occupancy Rates
Families flock to the area for the magic of the theme parks but don’t want to break the bank on expensive resorts. By offering more affordable lodging, you can maintain high occupancy while keeping your costs low.
With a median home price of $373,138, the lowest on this list, and impressive occupancy rates, Kissimmee is a top contender for investors seeking a solid return.
2. Key West: Sunsets and Soaring Profits
Key West is famous for its laid-back vibe, stunning sunsets, and a little bit of Hemingway history. It’s also a golden opportunity for Airbnb investors. While properties here are pricey—averaging $1.09 million—short-term rental income is equally impressive.
Average Daily Rate (ADR): $626
Occupancy Rate: 63%
Annual Revenue: $143,948
Premium Pricing for Premium Views
Oceanfront views command sky-high rates in Key West. Visitors will happily pay a premium for that postcard-perfect scenery, and as a host, you’ll enjoy steady returns.
Year-Round Tourism
Key West benefits from a continuous influx of visitors throughout the year, from snowbirds escaping the winter cold to summer vacationers. This means your Airbnb can stay booked no matter the season, keeping your cash flow steady.
3. Miami: The City That Never Sleeps (And Pays Well)
Miami is known for its vibrant nightlife, bustling streets, and iconic beaches. It’s also a prime spot for Airbnb investors, attracting both tourists and business travelers.
Average Daily Rate (ADR): $277
Occupancy Rate: 56%
Annual Revenue: $56,618
Diverse Property Options
Whether you’re eyeing a downtown condo or a more affordable property in the suburbs, Miami’s real estate market has something for every type of investor. You can cater to beachgoers, business professionals, or party enthusiasts, all of whom are willing to pay top dollar for short-term stays.
International Destination
Miami draws visitors from around the world, making it a year-round hot spot for tourism. Its international appeal ensures high occupancy rates, even in the off-season.
4. Miami Beach: Luxury and Profit by the Sea
Just across the water from Miami, Miami Beach is its more luxurious, ocean-loving counterpart. This high-end market comes with a higher upfront cost but offers excellent returns for those willing to invest.
Average Daily Rate (ADR): $360.5
Occupancy Rate: 56%
Annual Revenue: $73,686
Oceanfront Properties Mean Big Bucks
Airbnbs in Miami Beach, especially those with ocean views, are money makers. Slap “beachfront” on your listing, and you’ll see a surge in booking requests and rental income.
Events Drive Demand
With events like Art Basel and numerous music festivals, Miami Beach attracts an affluent crowd throughout the year. Fewer competitors, thanks to stricter short-term rental regulations, also work in your favor.
5. Orlando: Theme Park Capital with a Cash Flow Twist
Orlando, home to Disney World, Universal Studios, and countless other attractions, is a no-brainer for Airbnb investors. With tourists arriving year-round, the demand for short-term rentals never slows.
Average Daily Rate (ADR): $216
Occupancy Rate: 61%
Annual Revenue: $48,092
Steady Stream of Visitors
Orlando’s theme parks draw families from around the world, and many prefer the convenience and affordability of Airbnbs over resort hotels. With properties here, you’re likely to enjoy high occupancy rates throughout the year.
Affordable Entry Point
Compared to other major markets, Orlando offers a more accessible entry for investors. With median home prices around $373,927, it’s possible to break into the Airbnb market without a massive initial investment.
Final Thoughts
If you’re strategic, Florida offers enormous potential for short-term rental investments in these five cities. And once the profits start rolling in, you’ll need a platform like Baselane to manage your income efficiently. Baselane offers tools like automated accounting, rent collection, and financial reporting, all designed specifically for real estate investors.
Whether you’re drawn to a sunny getaway in Key West or the theme park magic of Orlando, the Florida Airbnb market is hot—now’s the time to dive in and let your investments thrive.
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